Philippines Returns To Arabian Travel Market 2024

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The Philippines will participate in the Arabian Travel Market (ATM) 2024, which will be held at the Dubai World Trade Center from May 6 to May 9. ATM, the Middle East’s biggest global travel event, is an important venue for governments to highlight their tourism products and build vital connections in the global travel business.

Under the theme “Empowering Innovation – Transforming Travel through Entrepreneurship,” the Philippines will demonstrate its commitment to tourism innovation and sustainability by utilizing opportunities such as contactless engagement devices, prominent advertisements on the exhibitor portal, and promotion of the Travel Philippines app.

The country’s participation in 2024 aspires to outperform last year’s achievement in the Arabian Travel Market. The Tourism Promotions Board (TPB) Philippines, which organized the country’s participation, secured a larger booth space of 90 square meters than last year and invited 16 seller companies to showcase diverse tourism offerings in order to attract attendees’ interest as a preferred Asian destination.

“There’s been a remarkable surge in outbound tourism from the Middle East, particularly from GCC countries. Based on the data, we see a growing appetite for international travel among GCC citizens, especially after the pandemic, and we see this trend continuing to rise in the coming years. This is one of the major reasons why we are doubling down on our efforts to maintain and enhance our presence in the Middle East. With our continued participation at the ATM, we aim to position the Philippines as a top-of-mind destination in Asia,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

The delegation will be led by Department of Tourism (DOT) Secretary Maria Christina Garcia Frasco, along with Undersecretary Myra Paz Valderrosa-Abubakr, Assistant Secretaries Verna Buensuceso and Rica Bueno, TPB Chief Operating Officer Maria Margarita Montemayor Nograles, and House members.

The Philippine booth at this year’s event will showcase sixteen co-exhibitors from the private sector, including the following: Annset Holidays, Inc., Ark Travel Express, Biyaheko.ph, Boracay Adventures Travel N Tours, CTph Tours, Rajah Travel Corporation, VIA Philippines Travel Corporation, Atmosphere Resorts and Spa, Bellevue Hotel, El Nido Resorts, The Farm at San Benito, Lalaguna Villas Luxury Dive Resort and Spa, Lihim Resorts, El Nido by Araw Hospitality Group, The Mani

ATM set new attendance records in 2023, with over 40,000 attendees over the course of four days. It also attracted 2,109 exhibiting firms from 156 nations, producing more than US$3 billion in sales.

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