The health crisis provoked by the COVID-19 pandemic has hit the tourism industry hard. While individual tourism is ticking over at a reduced pace, business tourism – characterised by gatherings of professionals from all backgrounds – has come to a complete halt.

With hopes of a recovery expected in this year, stakeholders in the meetings, incentives, conferences, and exhibitions (MICE) industry, whether event organisers or host venues, are conscious of the need to rethink their model, while offering the security guarantees that everyone has a right to expect.

In the Principality, industry professionals linked through the Tourist and Convention Authority are working to make a success of this change, which is considered to be essential. It will require inventiveness and innovation, and must focus on intellectual capital, flexibility, and optimising transport and spaces, with an approach which is as environmentally friendly as possible.

#REEVENT is an invitation to industry professionals

“In this context, Monaco has all the advantages to establish itself as a pioneer of this transformation: its expertise, its acknowledged excellence in event organisation and its bespoke approach, not to mention its historical commitment to environmental conservation and ongoing search for sustainable innovation,” said Guy Antognelli, Head of the Tourist and Convention Authority.

“Far more than a call to reinvent the business events sector, #REEVENT is a rallying cry and an invitation to industry professionals to come back and organise events in the Principality,” explains Guy Antognelli.

The campaign comprises six visual slogans which clearly emphasise the values that underpin Destination Monaco: security, service, unity of place and action, and commitment to the environment.

Also Read: Seychelles To Be Represented By BRANDit For Its Sales And Marketing