Marriott International Releases New Campaign

Marriott International has launched a new campaign titled #YourDreamDestinationAwaits. All through November and December, a total of 13 Marriott International properties across Asia Pacific will recreate iconic destination elements of its sister properties for domestic travellers to enjoy. 

In the midst of the pandemic, domestic travel across the globe has surged. Many countries have launched their own campaigns to boost domestic tourism and encourage people to explore their immediate surroundings. With more than 800 properties across Asia Pacific, and more than 7,500 properties across the globe, Marriott International is offering a  unique ‘holiday at home’ travel experience concept.

Travellers are still eager to explore new places

Rajeev Menon, President, Asia Pacific (excluding Greater China), Marriott International, said, “We understand that the impact of the pandemic has been felt by many. Even though travel is not possible or difficult, ‘travel-lust’ remains strong and travellers are eager to travel and explore. With this pilot campaign, we want to leverage Marriott International’s significant distribution of hotels across some of World’s most exciting destinations to spark travel inspirations on where Marriott can take them when international travel resumes. The year has been without a doubt very different, but we believe we will travel again.”

As a part of the campaign, right from when a guest books a stay, to their check-in and check-out experience, Marriott hotels will recreate signature experiences and moments reminiscent of their ‘dream destination’. This will include the distinctive uniform associates wear, music suited to the destination played throughout the lobby, recognizable decor, or iconic food curated and served.

This pilot campaign will feature 13 hotels across the Marriott International portfolio in Asia Pacific, recreating more than 10 of guests’ favourite destinations at home from Bali, Bangkok, Seoul, Paris to New York.

John Toomey, Vice President, Sales and Marketing, Asia Pacific (excluding Greater China), Marriott International, said, “As the festive season approaches, this campaign is one way that we are encouraging domestic leisure experiences to engage with our guests. We believe guests are looking for something different at home and this fun and innovative campaign aims to provide a welcome respite.”

Also Read: Oman Air Introduces New Flights To India


Please enter your comment!
Please enter your name here


More Articles Like This

More from the Author