This week, Europe’s top travel and tourism companies will convene in Amsterdam for MarketHub Europe. This event combines a conference and trade show at the nhow Amsterdam RAI and is organised by Hotelbeds.

Hotelbeds is bringing its flagship event to The Netherlands for the first time. More than 400 local and international executives are anticipated to attend in order to hear from some of the most prominent tourism and technology figures. Among them are NH Hotels (a subsidiary of Minor), easyJet holidays, Google, Telefonica, and the World Travel and Tourism Council.

Hotelbeds’ Chief Commercial Officer, Carlos Muoz Capllonch, commented, “We’re thrilled that the MarketHub is back for the first time since 2019 and in this vibrant city of Amsterdam, where we have been so warmly welcomed. Our theme for this year is ‘Where Next?’ and I’m sure we’re going to have some insightful and lively discussion focused on the traveller of tomorrow and what they expect the industry to deliver.”

How travel can become a force for good; the power of personalised service; how innovation and technology can shape travel; and the generation of disruption will all be covered in the conference’s agenda. Morgan Stanley, Experience Kissimmee, the Global Sustainable Tourism Council, Discover Puerto Rico, Rixos Hotels, the Clermont Hotel Group, and Accor Hotels are among the additional speakers.

MarketHub Europe is a by-invitation-only event attended by the most influential Hotelbeds partners from the most important source markets in Europe, the Middle East, and Africa.