Korea Focuses On Establishing Itself As The Next Educational Tourism Destination In India

Korea Tourism Organisation (KTO) has signed an MoU with the Educational Tour Operators Association (ETOA) for a 2-year long term plan. A part of their tourism recovery plan, this new plan aims to develop tour products for schools, universities and other educational institutes for international field trips and study tours. ETOA is an upcoming association of tour operators established in 2015 in Mumbai. Its focus area is educational travel and it has more than 200 member agencies.

Korea offers unique learning experiences

Till the end of 2019, school group tours from India to South Korea were growing at a rate of more than 200 per cent annually. The country offers unique learning experiences like visiting local schools, industrial visits to internationally renowned companies like Samsung, Hyundai, LG, KIA. Aside from this, a variety of theme parks, ancient palaces and modern skyscrapers make it an ideal destination for both learning and enjoyment. Both the partners will be extensively involved in destination training, product development and developing exclusive resource material.

“I am excited to work with ETOA to make South Korea the No. 1 choice of Indian schools and universities for their international field trips. Korea is one of the safest countries in the world and also one of the global leaders in technology and manufacturing. It is the ideal destination for students to know and learn about the future. By the end of our MoU team next year, I am confident we will have a fully developed self-sustaining Korea travel product category,” Young Geul-Choi, Director, KTO New Delhi office, said.

Also Read: HKTB Announces Long-Term Strategy To Boost Tourism


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