Kerala Launches New Initiatives To Promote Tourism In Aftermath Of COVID-19 Crisis

Kerala Tourism is on the path to recovery after being impacted by the COVID-19 crisis. The state has initiated several new projects, utilizing funds worth Rs 60 crore. These initiatives will put a spotlight on 25 destinations both in the rural and in semi-urban areas across the state.

The government is committed to providing support to the tourism sector

 Pinarayi Vijayan, Chief Minister, Kerala, while inaugurating the projects through video conferencing said: “Tourism in the state is on the comeback trail from the pandemic-induced crisis and the government is committed to providing all support to the sector.” He also explained that the government worked hard to prevent any pandemic-related disruptions to come in the way of tourism development in the state.

Tourism is an integral part of the functioning of the state and is a source of income for many groups of people. After being closed for eight months, tourism centres in the state have opened up to visitors keeping all necessary health protocols in place. Responsible Tourism is also being promoted to benefit local communities. The Chief Minister added that this form of tourism will preserve the heritage of the state including its art, handicraft, cuisine and unique farming methods. 

Rani George, Principal Secretary, Tourism, said “the state has launched a new marketing campaign called ‘Change of Air’ to help tourism overcome the ravages of the pandemic and maintain its status as India’s ‘Super Brand.’”

Also Read: A Rebound In Tourism Has Begun As Travellers Adjust To The New Normal


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