Kerala Encourages Safe And Hygiene Tourism

Due to COVID-19, Kerala has been under strict restrictions which affected the tourism sector of the state. Rani George, Tourism Secretary, Government of Kerala announced that the state government is working to recover the loss of the tourism industry by focusing on ayurveda, adventure and houseboats. 

Government officials encourage Kerala Tourism by assuring the safety

Addressing an interactive session organized by FICCI via virtual conference, George said, “SOPs for these areas are already prepared and will soon be circulated to the industry for implementation.”

 She said, “Kerala government has been proactive in preventing COVID-19 in the state. Health of people is a priority for us. We will be focusing on promoting Kerala as a safe and hygienic destination for prospective tourists.”

Jyotsna Suri, Past President, FICCI; Chairperson, FICCI Tourism Committee and CMD, The Lalit Suri Hospitality Group, while highlighting the measures needed for survival and revival, said, “Tourism will be the torchbearer of economic revival. We have the demand and the supply in India and the need is to focus on Domestic Tourism. Kerala has been the ultimate travel destination. Now more than ever, people understand the value of wellness and this is what Kerala offers.”

Allepey, Kerala, India

Dipak Deva, Co-Chairman, FICCI Tourism Committee & Managing Director, Sita, TCI & Distant Frontiers said, “It is a good opportunity for Kerala to position itself for value Tourism. Kerala is known for its beautiful smaller hotels. If smaller groups travel and book the entire property, there would be a higher level of safety and hygiene for the group. This could be weaved into the communication strategy.”

Kerala travel mart to be held in September

Baby Mathew, President, Kerala Travel Mart Society and Managing Director, Somatheeram Group said, “We are planning to hold a virtual Kerala Travel Mart in September. We will concentrate on regional tourism and focus on tourists within the state, then other states and eventually international tourists. For the support of the industry, we have submitted recommendations for relief measures, and we request the government to kindly consider them.”

Riyaz UC, Convenor, FICCI KESC Tourism Committee and Managing Director, Spiceland Holidays and Entertainments said, “The Kerala government has always helped the tourism sector and the industry now needs the support of the government for its revival.”

Dilip Chenoy, Secretary-General, FICCI said, “The Government of Kerala has emerged as a role model state in managing COVID-19 pandemic. Kerala has always led by example in Tourism and hospitality. We believe that under your leadership, Tourism will once again revive and thrive in the State very soon.”

Also Read: London Demand Falls Due To Decline In Flight Bookings


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