A ‘Rediscover Jamaica’ program has been launched by the Jamaica Tourist Board to encourage the residents to enjoy the tourism product of their country.
The island reopened in a phased manner for the safety of everyone. Also, the increased restrictions on Americans traveling to Caribbean Island has led to more space for the locals to enjoy the island.
The tourism process is renewed and upgraded for the Jamaicans
The tourism process is renewed and upgraded for the Jamaicans allowing them to safely enjoy the island with their family and friends. The beauty of nature, the rush of adventure, the pristine horizons, or just the relaxation of the beach are experiences Jamaicans will be able to enjoy.
The director of tourism of Jamaica, Donovan White, said: “Travelers from around the world come to our island for a complete vacation experience and we are lucky to call it home.” He also added: “With the Emancipation and Independence holidays just a few weeks away, this is an excellent time for Jamaicans to experience and rediscover the beauty and rhythm of the home.”
Besides, the campaign aims to generate interest in the tourism facilities available on the island, like the accommodations, attractions, shopping, and transportation. It will also help feature strong public relations and social media components coupled with tourism partners and their offers.