Travel trade events like ITB Asia, MICE Show Asia, and Travel Tech Asia will go virtual from October 21 – 23, 2020, due to travel restrictions, according to Messe Berlin (Singapore). The virtual event will be hosted on a newly developed platform called the ITB Community, set to begin on August 12, 2020. ITB Community will also introduce a year-long virtual engagement program for key stakeholders. This will allow them to continue forging new partnerships and strengthen existing business relationships with important players in the region.
This show will enable business meetings to take place for a seamless knowledge exchange
Katrina Leung, Managing Director, Messe Berlin (Singapore) said, “We undertake a huge responsibility as Asia’s leading travel trade show to adapt and serve the community in recovery. Taking into consideration the need for businesses to connect, it is imperative for us to unite the community to enable business meetings to take place for seamless knowledge exchange. ITB Community will be the latest permanent addition to a wide variety of offerings we have for our customers to tap into for their business success.”
The three-day virtual event will include key features such as business matching between buyers and sellers, conference sessions, virtual exhibitions, and more, creating a marketplace for the travel industry.
The 2020 virtual edition for ITB Asia, MICE Show Asia, and Travel Tech Asia will be complimentary and is a value-add to all confirmed exhibitors1 of ITB Asia 2021. Over 5,000 pre-qualified international MICE, corporate, and leisure buyers are invited with a full- access pass to the virtual event. The three-day event will be available 24/7 to attendees to access business matching, conference sessions, and the exhibitor directory.