Hyatt Hotels Corporation has announced that a Hyatt affiliate has signed a franchise agreement with SIC Hospitality GmbH for the presently under construction luxury hotel Kennedy 89. The 181-room luxury hotel, which is scheduled to open within The Unbound Collection by Hyatt brand later this year, will be designed for discerning travellers who value sophistication, comfort, and a sense of history, and will be the brand’s first hotel in Frankfurt. The announcement is part of Hyatt’s ambitious plans to expand its luxury brands in key growth markets across Europe, where guests, World of Hyatt members, and customers desire to travel.

The luxurious hotel will be located in Frankfurt’s elegant and tranquil Sachsenhausen neighbourhood, close to the city’s historic core and surrounded by consulates and nineteenth-century residential buildings. Each of the 181 accommodations, 68 of which will be suites, will feature a private balcony, many of which will offer exceptional views of the Frankfurt cityscape. The rooms will also include seamlessly integrated kitchenettes, which will provide added convenience for visitors seeking extended stays.

The hotel’s name is derived from its location on Kennedy Allee, a street whose name honours John F. Kennedy, the 35th president of the United States, and his well-documented 1963 stay in Frankfurt. The property will be situated at the intersection of Kennedy Allee and Stresemann Allee, less than five minutes from the river Main’s verdant banks and its plethora of prestigious museums and exhibitions. The hotel is a 10-minute drive from Frankfurt International Airport, the city’s central train terminal, the Deutsche Bank Park sports stadium, and the Frankfurt trade fairgrounds.

Felicity Black-Roberts, vice president, development for Europe and North Africa, Hyatt said, “With Frankfurt being one of the world’s leading financial centres, we are delighted to announce plans for the first hotel in The Unbound Collection by Hyatt brand in the city with this one-of-a-kind property, marking an important milestone in our impressive luxury brand growth in Europe.”

She added, “The Unbound Collection by Hyatt brand celebrates the individuality of each property and the rich stories within to provide guests story-worthy experiences. We are honoured to collaborate with SIC Hospitality GmbH on this project to bring their distinct vision to life in such a key destination that is sure to attract global travelers and locals alike.”

The hotel will feature a ground-floor destination restaurant with street-level entrances and extensive outdoor seating.  Additionally, the hotel has sophisticated, standalone bars on the first floor and rooftop which offer a breathtaking view of the city skyline.

Furthermore, hotel visitors will have access to an on-site fitness centre and ample underground parking. The event space will feature the property’s elegant lounge and outstanding bar, which will be illuminated by floor-to-ceiling windows and surrounded by nearly 1,400 square feet (130 square metres) of banquet space and conference rooms for high-end gatherings and bespoke experiences.

To emphasise its prestigious corner location at 89 Kennedy Allee, Eike Becker, one of Germany’s most renowned architects, designed the strikingly curved facade of the new-build property to reflect the flow of the river Main. The hotel’s spectacular geometric design and cubic-inspired approach will be complemented by Studio Lux Berlin’s high-end interiors, which make a subtle reference to the 1960s design style.

“In designing our new property, we were keen to cater to the evolving demands of today’s modern traveler whilst capitalizing on both Frankfurt’s strong banking reputation and Hyatt’s world-class hospitality,” said Benjamin Blackman, Managing Director of SIC Hospitality GmbH. “Combining luxury service with the added flexibility of long-stay comfort, we are confident that Kennedy 89 will be perfectly positioned to help visitors of this vibrant city enjoy an elevated, comfort-rich experience, whether they are in town for a short break or doing business over an extended period, and believe it will be a strong addition to Hyatt’s dynamic brand portfolio.”

For more information about The Unbound Collection by Hyatt’s independent hotels, please visit

Following Hyatt Place Frankfurt Airport, Kennedy 89 will be the second Hyatt-branded hotel in Frankfurt. The hotel will also be the second The Unbound Collection by Hyatt hotel in Germany, joining The Wellem in Düsseldorf.


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