Flipkart and ixigo have partnered to introduce an enhanced, native flight booking experience. Through the collaboration, Flipkart users will get access to ixigo’s travel services for flight bookings on Flipkart’s mobile app, both on Android and iOS. The flight offering from Flipkart will also include an industry-first SuperCoins redemption for bookings, reports TheNewsMinute.
The new feature will target customers from tier 2 & 3 cities
Services for domestic and international flight bookings have already been rolled out. Other travel segments will be introduced soon. Speaking of the partnership, Aloke Bajpai, Co-Founder & CEO of ixigo said “We are excited to partner with Flipkart, the leading eCommerce player in India. ixigo and Flipkart both share a common vision of driving faster growth in the next billion users segment hailing from tier 2, 3 & 4 cities, and growing the online travel market in India through deeper collaboration.”
Flipkart’s new enhanced native travel experience is bound to attract customers. Prakash Sikaria, Vice President, Growth & Monetization at Flipkart said, “AirTravel is a growing category online, especially across tier 2 cities, and we have seen a 10X growth since we ventured into the travel category in a limited manner last year.”
He added “We are deepening our commitment by enhancing the user experience with our new launch and have collaborated with ixigo to create a best-in-class travel experience for our customers. We are also excited about the SuperCoins redemption as it will unlock unparalleled value for Indian customers, making Flipkart the most affordable destination for air travel bookings.”
An attempt to empower 100 million customers
Flipkart has established its latest travel offering keeping tier 2 & 3 city customers in mind. The new service is a bid to empower the next 100 million customers, with a seamless online booking experience. Rajnish Kumar, Co-founder & CTO, ixigo said – “We are building upon our decade-long domain experience in meta-search to enable the most competitive inventory and pricing to be offered to Flipkart customers. We look forward to co-creating the best travel booking experience globally on any e-commerce platform!”