Through a joint venture with NSF Engagement in Japan, FCM is expanding its reach across Asia.

The investment would strengthen the travel management company’s foothold in Asia, allowing it to better serve existing customers in the region while also expanding its global network.

FCM’s decision to expand its operations in Japan was influenced by a strong business travel market, a substantial increase in demand from customers across Asia, and the opportunity to deliver a differentiated service offering.

In Japan, feedback from FCM customers across all markets highlighted a lack of sufficient end-to-end business travel solutions that can deliver consistently while also being simple to use.

Furthermore, Japan’s superb digital infrastructure provides a solid platform for FCM to integrate the new technology that the market-leading travel management firm has been creating.

The whole array of FCM products and services will be deployed into Japan in the coming months to support consistency and improve customer experience.

FCM’s proprietary FCM Platform, which made its debut in China last month, is one example.

“Choosing to expand FCM’s presence in Asia at this critical time speaks volume of the tremendous potential Japan has towards FCM’s global strategy,” said Bertrand Saillet, managing director of FCM Travel Asia.

“As the world’s fourth largest business travel market, Japan will undoubtedly provide exciting growth opportunities for FCM in the region.

“FCM and NSF Engagement both recognised that the Japanese travel market is ripe for disruption and our partnership presents an alternative for clients who are currently being underserved.

Bertrand continued, “NSF Engagement’s deep local knowledge complemented by FCM’s evolving technology and global expertise will allow us to provide global coverage for existing and new Japanese clients. We are thrilled to work with a partner who shares our vision to continue our expansion in Asia.”

– India’s new age travel digital media