EasyJet is reopening its pilot training programme for the first time since the start of the Covid-19 outbreak.
Over the next five years, the airline plans to hire over 1,000 more pilots to support future growth prospects.
The new advertising campaign, which features multi-talented, real-life easyJet pilots, aims to show anyone can use their skills and passions to become an airline pilot.
Captain Iris de Kan, a mother of two, appears in one of the adverts with her five-year-old daughter Kiki.
The purpose of the advertisement is to convey that persons with exceptional multitasking abilities could make outstanding pilots.
While many parents wish they had eyes in the back of their heads, it’s a popular misunderstanding that 2020 vision is required to fly an aeroplane.
Nina Le, a former gymnast who is now a senior first officer with easyJet, is shown doing a split leap on the tarmac, demonstrating her incredible responses and hand-eye coordination, which are essential abilities for aspiring pilots.
Aaron Moseley, an easyJet Senior First Officer and former resident DJ, switched from the club decks to the flight deck seven years ago by training to become a pilot for the airline.
His hands-on practical skills have allowed him to change runway records.
EasyJet’s chief executive, Johan Lundgren, said: “We are delighted to be reopening our pilot training programme again for the first time since the pandemic hit and will see us recruit over 1,000 new pilots in the coming years. easyJet has long championed greater diversity in the flight deck and this series of ads aims to highlight the extraordinary breadth of skills our pilots have and show that pilots can be found in all walks of life, in a bid to attract more diverse candidates.”
Johan Lundgren continued, “We continue to focus on challenging gendered stereotypes of the career having doubled the number of female pilots flying with us in recent years.
“We also acknowledge that whilst we have made progress, there is still work to do. Increasing diversity in all of its forms in the flight deck is a long-term focus for easyJet and so we will continue to ensure we lead the industry on this issue.”
– India’s new age travel digital media