Travelport and Delta Air Lines have inked a new global distribution deal.

According to a statement, the agreement is intended to increase value generation for the whole travel retailing ecosystem, including travel management organizations, agents, corporations, and travellers.

The customer experience and value-based multi-year content distribution agreement provides Travelport-connected travel buyers with streamlined access to Delta’s enriched content via the Travelport+ platform, as well as enhanced retailing capabilities to better understand, compare, and personalise offers for travellers.

Delta Air Lines’ managing director of global distribution, Jeff Lobl, stated: “Our transformative new agreement with Travelport is another big step in elevating retailing in the indirect channel ecosystem for the benefit of all customers and stakeholders.”

He added, “In addition to the value-based commercial model, we thank Travelport for their partnership and commitment to continually enhancing their agency workspace. This ensures customers have easier access to all products, whether they are a corporate traveller shopping within travel policy or a leisure traveller finding the right itinerary for their holiday.”

Travelport’s global retailing platform, Travelport+, continues to expand with next-generation retailing tools and merchandising features that benefit the travel agency channel in the long run.

Travelport-connected purchasers can access a large range of available products from all global air partners, compare them to find the best possibilities, and choose the best option for their consumers thanks to an intelligent, multi-product display.

Travelport’s chief commercial officer, travel partners, Jason Clarke, commented: “This new agreement emphasizes the shared commitment of both Travelport and Delta to improve the way airline products are retailed and make it easier for agents to help travellers choose offers that deliver the most value to them.”

“We look forward to continually evolving and delivering the tools that Delta and all of our travel partners need to effectively reach and engage the entire spectrum of buyers.”

Delta’s omni-channel, customer-centric strategy invests across all channels to give customers a superior buying experience on their preferred channel.

By boosting traveller experiences and broadening customer choice, this developing approach to retail transformation will provide benefit for all players in the ecosystem.

Lobl said, “Today’s announcement is another innovative milestone for Delta and the industry, as we continue to strengthen our partnerships for the benefit of our customers.”

– India’s new age travel digital media


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