Crucial to tourism are beautiful landscapes, the impeccable nature, pure and pristine lakes, and cultural heritage. However, as more and more people travel across borders, visit untouched and unseen lands, ponder into deep forests, the biodiversity is being threatened by the lack of disciplined travel.
The past few years can be seen as the silver lining for sustainable development as there has been steady growth and endorsement of sustainable tourism principles leading to the creation of many initiatives.
Born out of may such initiatives is the Corporate Social Responsibility [CSR]. CSR is a concept beautifully adorned by many organizations including, Hotels, Tourism Boards, and Multi-National Companies, where companies integrate social environmental concerns in their business models on a voluntary basis with an intention to bring a positive impact on society and the environment.
Although CSR initiatives have risen to the top during the recent years, it was first implemented in the later part of the 1990s by international hotel corporations.
Today, the concent of Corporate Social Responsibility [CSR] in tourism has become an integral part of the corporate strategy for tourism companies/businesses.
Some of the CSR measures in tourism include:
- Responsible use of natural resources.
- Pollution minimalisation.
- Responsible usage of local products.
- Collaborating and cooperating with local organizations to improve the quality of the host population.
- Conservation of biodiversity, landscape, and cultural heritage.
- Promoting sustainable products and services.
Watch out for more info as we explore various CSR activities in tourism undertaken by different organizations!
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