British Airways has chosen Amadeus as its technology partner, as well as Amadeus Nevio, a new portfolio of modular solutions based on open and AI technologies, to help achieve its Offer and Order strategic goals.
British Airways and Amadeus will work on the design of Nevio’s Offer and Order capabilities, which are tailored to the demands of modern airline retailers.
Nevio’s Offer suite will allow for more dynamic items and bundles, while Dynamic Offer Pricing will provide real-time contextual pricing alternatives based on marketplace factors.
A package of Digital Experience technologies will support a user-friendly booking experience and streamline servicing, including disruption, across all devices and channels.
Working together, these will generate highly relevant, customized customer offers, as well as provide customers with a best-in-class retail and service experience.
Built on IATA Offer and Order principles, this completely new, open, modular platform takes use of the latest AI developments and will assist the carrier in building demand, differentiating itself in the market, and driving value across its whole business at a rapid pace.
Maher Koubaa, Executive Vice President Travel Unit and Managing Director EMEA at Amadeus, stated, “We regard Amadeus’ cooperation with British Airways as really transformative.
“We’ve been working closely with British Airways for over 20 years, and we’re thrilled that the airline has once again decided to be a major customer in shaping the future of the aviation sector.
“The milestone partnership unveiled today is a significant step in our journey to making modern retailing a reality, with the deployment of rich, dynamic, personalized offers and next-generation order management.”
Amadeus’ relationship with British Airways demonstrates a commitment to supporting the International Air Transport Association’s (IATA) goal of creating a fully Offer and Order-based retailing environment by 2030.
Amadeus’ open platform technology allows the airline to be inventive in its approach to retailing and revenue prospects, and it is built to scale with the airline’s commercial goals.
Colm Lacy, British Airways’ chief commercial officer, stated, “At British Airways we are on a journey to become a world leader in airline retailing and transform our digital customer experience, all underpinned by our £7bn investment to transform our airline.”
“Alongside our partners at Amadeus, British Airways will be able to collaborate on the design of the latest technology to enhance our business processes with greater agility, and help us anticipate the needs of modern, digital travellers, providing them with exceptional experiences across their journey.”
