Amatra Hotels and Resorts plans to increase the number of keys in its Indian properties to 250 by the end of this financial year, a top official said. Owned wholly by a Malaysian firm Amatra Group Holdings SDN BHD, the company has two properties in India with a total of 81 rooms.
The new entrant in the luxury hospitality segment is also actively looking for plush resorts that match its vision and the standards in Indonesia, Thailand and India. Sabry Salahudeen, Chief Growth Officer, Global, Amatra Hotels and Resorts said “Amatra Hotels India is a wholly-owned subsidiary of Amatra Group Holdings SDN BHD, Malaysia. It has committed USD 15 million towards acquisition and development of brand Amatra across various countries over the next two years including India and other prominent Asian countries”.
Amatra hopes to expand on new projects in safari destinations across India.
Established in India around 2019 Amarta currently has 81 key across two properties- Amatra by the Ganges, Haridwar and Amatra Dunsvirk Court, Mussoorie, the company targets to buy exemplary properties in Goa, Rajasthan, Kerala, Delhi, Himachal Pradesh and few other leisure locations across India.
#TakeABreak from the humdrum of chaotic life! Come and indulge in the awe-inspiring beauty of serene landscapes by the Ganges.
— Amatra Hotels (@AmatraHotels) November 16, 2019
With room tariffs starting from INR 7000 per day going up to almost INR 15,000, the company is focused on development of new projects in safari destinations across India. The properties expected to be in the mid-scale segment to open in Jaipur, Nainital, Mukteshwar, Coorg and Goa, the projects are to be funded by the parent company for a USD of 13 million.
Speaking about the business model further, Amatra Hotels and Resorts COO Anurag Dua said “ we follow the asset-light model. We take the properties on lease and revenue sharing, we manage and operate the properties. We plan to add seven properties in India by the end of this year. This would add around 250 rooms to our portfolio, for which we have already secured USD 3 million from the parent company”.