From the 11th to the 13th of April, Africa Travel Week 2022 will take place in the Host City of Cape Town, bringing together Pan-African and International exhibitors, as well as buyers from all over the world, at the headline shows, World Travel Market Africa (WTM Africa) and International Luxury Travel Market Africa (ILTM Africa).

The highly anticipated event will feature all of the highlights that delegates have come to expect from previous events, such as a robust speaker programme and related events such as International Business Market Africa, EQUAL Africa, Travel Forward, Sports and Events Tourism Exchange (SETE), and the Africa Tourism Investment Summit (ATIS).

EQUAL Africa will bring together travel suppliers and purchasers, as well as LGBTQ+ lifestyle brands. ibtm Africa caters to the meetings, incentives, conferences, and events market, while players in the sports, events, and tourism industries will not want to miss SETE. Finally, Travel Forward is the leading travel technology show, bringing together travel executives and creative solution suppliers for cutting-edge insights, open debate, and unparalleled networking possibilities.

The Africa Tourism Investment Summit, which WTM Africa will co-host with the International Tourism and Investment Summit, will likewise focus on tourism investments across the continent (ITIC). The 2021 event was a great success, virtually bringing investors and development projects together to uncover a diverse range of investment and business opportunities in tourism and travel destinations throughout the world that can be connected with the UN 2030 Agenda – Sustainable Development Goals.

Africa Travel Week will renew its partnerships with organisations such as the International LGBTQ+ Travel Association, the Africa Tourism Association, and the Africa Travel and Tourism Association for the 2022 event, ensuring that the themes addressed at the event reflect the most pressing issues facing tourism stakeholders seeking to rekindle tourism to the continent.

“Our partnership with the City of Cape Town is particularly noteworthy. We are privileged to be able to host a world-class event in a world-class city and can’t wait to welcome back all delegates to experience the best of Cape Town,” says Megan Oberholzer, RX Africa Portfolio Director Travel, Tourism & Creative Industries.

Executive Mayor Dan Plato believes that the South African vaccination programme is gaining traction, allowing the city to organise large-scale events.

He says: “We are pleased that Africa Travel Week 2022 will be part of those events. The City of Cape Town has worked with the tourism industry and other government counterparts to put together health and safety protocols to ensure we can safely welcome international visitors to our shores.  Africa Travel Week is the perfect platform for us to showcase, to the international market, how our tourism sector has adapted to the times and improved on our already world-class offerings.

“We have actively sought opportunities to keep the spirit of #MakingTravelHappenAgain on the African continent alive through our ATW Connect platform, Reignite Africa awards, podcasts, webinars, #UnlockAfrica series and more, so after two years of virtual connection, being able to meet face-to-face next April fills us with excitement, we are raring to go for next year April’s event,” adds Oberholzer.

– India’s new age travel digital media


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