Accor is preparing to reopen some of its hotels that were temporarily closed due to the global pandemic. With restrictions easing and reopening its hotel network, Accor is investing in the revival of travel and service industries’ economy, in the communities where it operates. The Accor Live Limitless (ALL) has introduced a new global campaign: Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and uplift its audience. ALL is the daily lifestyle companion that integrates rewards, services, and experiences throughout the Accor portfolio of brands.
Accor’s ‘Reignite the Love of Travel’ campaign and ALLSAFE cleanliness program
Steven Taylor, Chief Marketing Officer, Accor said, “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humor and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for long-term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”
Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign where travelers are invited to share their travel dreams and inspiration. This will be combined to create a second ALL montage-style inspirational travel film. This campaign will launch in key markets worldwide throughout the summer.
Additionally, Accor has introduced an ALLSAFE cleanliness program, with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services. This program protects guests and staff while assuring travelers can feel safe while staying at Accor’s hotels.