Hotel group Accor has now added both India and Turkey to its Middle East & Africa region. This newly expanded region will contain a portfolio of more than 84,000 rooms across 400 hotels. The regional expansion will bring in over 112 properties that are scheduled to open in the next two years.
Accor to expand with several new projects in the pipeline for 2021
Accor’s portfolio in India contains the group’s key mid and economy hotel brands, such as ibis and Novotel, but also the iconic Fairmont Jaipur and Sofitel BKC in Mumbai from the luxury segment. At the beginning of 2021, Accor will introduce the Raffles brand into the country with the first Raffles in Udaipur. As for Turkey, Accor hopes to strengthen its present portfolio of 54 properties by adding 10 more into the pipeline. Travelers can choose from diverse properties located across the country such as Rixos Premium Belek, set on the stunning shore of the Mediterranean Sea.
Mark Willis, Chief Executive Officer, Turkey, India, Middle East & Africa, Accor, said, “Our expanded portfolio of more than 35 brands across the entire market spectrum – economy, midscale, upscale, and luxury – is a catalyst for growth in the region; it means we have a range of hospitality options for every project in every destination. The addition of Turkey and India to our already diverse region means that we will be able to consolidate the existing relationship and work that has been accomplished over the years and centralize it into a collective effort. It is in a strategic but natural move that we are integrating India and Turkey to our portfolio with long term plans in sight for the future of the region.”